Axis: The Benefits of Network Audio in Retail

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The retail market has begun to appreciate the worth that network audio systems can bring to an organization, without impacting on their bottom line. These systems are an all-in-one solution for a variety of uses, creating pre-recorded, live announcements or enjoying background music. In this post, we take a glance at several advantages of putting in a network audio system.

Integrating network audio without overheads

Compared to analog systems, network audio systems have away a lower total cost of ownership and a lot of flexibility. Retailers no longer have to be compelled to sustain and manage separate systems for announcements and background music, something which will be expensive and time-consuming.


With no expensive or giant central component controlling every individual unit, there are fewer points at which connection will fail, which decreases the chance of specially trained technicians being sent out to conduct expensive repairs. Through network audio, every individual unit is a complete system. Its features like onboard intelligence, equalizer, amplifier, digital signal processor, microphone, power supply, and loudspeaker, so that one system may be used for several of the retailers’ needs.


It has a built-in MP3 player and streaming support which means retailers will play any content locally or online. The built-in scheduling functionality for the content ensures the best communication mix. And it’s the advantage of starting and stopping automatically, therefore, the store managers can rest knowing the planned announcements are played at the proper time.


Network audio solely needs one cable for connectivity, power, and communication, which means the systems are easy to put in and connect. The audio is already preconfigured for the best sound because of the built-in signal processing, eliminating the need to contact audio specialists throughout the installation.

Easy to manage

As it’s all connected to standard networks it is simple to remotely monitor the health of the system further, reducing the necessity to send technicians for the onsite observance. If a system is down, IP capabilities provide updates to require place from the centrally managed hub, reducing the necessity to update and replace units separately. Should there be an issue with the software or hardware, the redundancy secure system prevents one disconnected device from affecting the remainder of the system.

Stores can take advantage of integrated applications like streaming support services and audio player applications integrated within the speakers. Through this, retailers have access to music streaming services. As an alternative, store managers can use local playlists stored on memory cards that are on the network sound system.


Also, stores can select the audience for announcements with smart zoning. Retailers can prefer to use as many or as few speakers as they want, for each announcement and background music in order that they don’t end up playing similar music within the adult section as the children’s section or shouting out a message to a whole crowd if it had been solely directed at one person. Zoning configurations are simply adjustable as there’s no need for brand new cabling or new devices, all retailers got to do is change the formation to match their preferred layout.

Scalability and flexibility

These easy installation and management processes mean the systems can, simply, adapt and change depending on store demands. If retailers change the scale of their store, open extra outlets, or relocate, it’s easy to add or take away devices to satisfy the store’s existing demands, future-proofing the technology.


Additionally, network audio systems come with an open API for simple integration with different systems and future applications. for instance, network audio systems have an integrated audio player to store numerous audio clips. This will complement a network video system by having pre-recorded clips play out once a camera detects somebody going into a no-access area. Or, the system can be embedded with audio detection software which might send alerts once detecting high-level sounds, like gunshots or loud aggressive shouting.

The endless possibilities of network audio

Network audio systems aren’t limited to applications in retail but can be expanded to appear in any appropriate environments like faculties, health care, and commercial buildings. Its flexibility and scalability mean that cost savings are created through having the ability to add best of breed technologies, instead of proprietary solutions to a network, whereas any increasing customer satisfaction through optimized customer experience.

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