Regrets are things that every proprietor and director can do without when it comes to business. Nobody wants to be in a business scenario contemplating, “I should have been ready for that.” Capable directors try to evade those scenarios by looking ahead. They plan for the future, anticipating issues that may impact the business and leaving room to maneuver so that the enterprise is flexible enough to respond to market situations as they come. This forward-looking administration route should apply to all aspects of a business.
The communications system is the foundation of every customer service and sales process. However, numerous directors do not move beyond the dial tone they hear when they acquire a handset. But there is more worth to be gained from a technologically current and feature-rich communication system than a mere dial tone. By looking at the communication system as a strategic asset, you can situate your enterprise to face any eventuality.
Now, let us dive into the reasons why having a strong unified communications strategy is necessary for your business. Even if you already have one, you can still examine if it aligns with the principles curated by Mitel.
1. A Strong Communications System Boosts Your Business Growth
No matter which industry you belong to, the fact is that you cannot be competitive without a completely optimized communications system. For clients and partners, you are missing out on significant ways to improve customer service and possible profit openings if your workers cannot communicate effectively and efficiently with each other. Therefore, in a way, communication is a crucial part of your progress.
It is vital to regularly take a close look at what you own and what you lack. Multiple communications system features that may have sounded needless a generation ago are now table stakes. Additionally, features you supposed would enhance operations may no longer be delivering the support they should be supplying.
Thus, as technology and your business develop, your communications master plan should, too. It should not be a static notion that you worked out in the past when having dial tone was the most strategic move you could make. It should be a continuous process empowered by these critical questions:
- How do my workers collaborate?
- How does my company manage client interactions?
- Do our systems incorporate smoothly, and do they refine efficiency?
- Are we taking advantage of all the new features available, or are we behind on updates?
- Do we need to move to the cloud to enhance efficiency, or can we do more with what we possess?
- How are we prepared to harness cloud technologies when it is time to start migrating?
2. A Strong Communications System Enhances Operations
Since there is no doubt that effective communication and collaboration are critical in the present landscape, a communications strategy can help you improve business procedures and processes.
Studies show that 85 percent of small businesses concur that effective communication between various departments is essential to staying ahead of the competition. But a poor technology blueprint can have costly effects on a business and even affect a company’s capacity to compete.
Inefficiencies are created when workers are managing with outdated systems that do not deliver the features and capabilities that will optimize their day-to-day work operations. Some networks are not assimilated with central operations like customer relationship management. Others do not deliver a single unified view of all message options. Lastly, some do not permit team collaboration, video conferencing, and anytime, anywhere access to email, text, and chat. All of these are not satisfactory anymore. Also, systems that offer the things mentioned but are two or three software updates behind are not running at top effectiveness and may, in reality, be decreasing productivity.
Meanwhile, communications technologies continue to develop, and that is no way going to change. So, companies that do not view their communications system as a strategic asset reassess their investments frequently and optimize their systems on every occasion. They will find themselves in postures where their communication technology mix does not meet the requirements of the enterprise and the market.
3. A Strong and Strategic System Can Be Prepared for Anything
The height of the COVID-19 pandemic on day-to-day processes for businesses of all sizes exhibited just how strategically monumental up-to-date communication technology really is. Companies that had kept pace with ever-modifying communications technologies before the pandemic found it easier to empower employees to work remotely. Those that had an inferior strategic way to their communication system found that they were ill-fitted to maneuver the new business reality.
Now, establishments sensitive to the winds of change will possess a technology investment strategy that ensures they are not caught flat-footed again. They will keep their system as adjustable as possible, ready to add functionality as warranted and capture opportunities when they come.
Examining your communications system in a strategic manner means building a conscious effort to keep pace with technological advancements. This is so you can do more with what you have now and are prepared to upgrade to whatever you need when you need it. It means maximizing the capability of your present system with gradual updates that deliver the integrated email, text, chat, screen-sharing, unified communication, collaboration and video qualifications your workers need to stay connected with associates, clients and partners. And it means acknowledging your eventual move to the cloud, planning for it and being ready for it when your business needs it.
Get the Strategy You Need So You Can Be in Control
With a strategic approach to your communications system, you can design to do more with what you own to meet the shifting necessities of your workers, your clients, and your enterprise. You can harvest all the business advantages offered by your investment. And you can control how technology development affects your operations.
If you are a Mitel client, you would have access to all the critical basics you need to handle strategic control of your communications system. Still, there are likely new capabilities you can unleash to take advantage of technology refinements you have missed if your system is several versions behind. Optimize your system by replacing incoherent tools with further tightly incorporated solutions that can be seamlessly added to your existing infrastructure.
Most importantly, wherever you are in your strategy, you are in control. So, avoid any potential regrets about your communication system by recognizing it as a strategic asset for your business.